Did you know that less than 25% of emails are ACTUALLY read? No? how about that over 90% of all text messages are read? I think you see where I’m going with this… With the rise of text messaging it’s no wonder someone found a way to use it to advertise, but the beauty of it is that people actually WANT the deals and coupons from the places they subscribe to. Wow! what a concept…
Picture this, Bob’s Fry shack has, on the front of his menu, that if you text “Frenchy” to “55555″ you recieve a coupon for 20% off your entire meal. You, being the savvy consumer you are, signup to recieve the coupon. Now next week when Bob runs another special you are automatically alerted via Text Message. Bob’s selling more Fries than ever and his customer are stoked about all the great deals they’re getting! It’s a win-win. And to sweeten the pot it’s relatively inexpensive!
consumers rely more and more on their mobile phones for staying in touch, and businesses are finding it necessary to rethink the way they engage with customers. Getting the attention of new customers and retaining existing ones require technology-driven solutions that deliver real-time marketing messages that respond to the way consumers conduct business in their busy lifestyles. Text marketing is quickly filling that niche because it literally puts a company’s marketing message in the hands of its customers.
Conducting a mobile messaging campaign entails a few sms basics, minimal effort and nominal costs. But data shows the tangible benefits of sms marketing campaigns that will make a positive impact on your bottom line.Still need convincing? well here’s 5 great reasons why your small business should be using mobile marketing
1. Make More Money
Increases sales because 90% percent of sms marketing texts are read within 15 minutes of receiving them and, on average, 15% to 30% or more of recipients respond or act upon them, according to a Punchkick Interactive mobile marketing firm study.
2. It’s Easy
SMS marketing strategies are effortless to implement yet have a higher return on investment (ROI) than other forms of marketing, according to mobile marketing industry studies.
3. It’s Cheap
Mobile marketing is more cost effective than traditional forms of advertising, thanks in part to sms marketing service providers who provide the technology for your mobile marketing campaigns at affordable monthly or yearly service plans.
4. It Works
Mobile marketing response rates are immediate because text messages are real-time and calls to action can be acted upon faster than traditional advertising.
5. It’s Targeted
SMS is the highest method of target marketing because it allows campaigns to be targeted to specific customers. SMS service providers offer numerous features that assist you in planning and implementing your sms marketing campaign. For your convenience, we’ve provided a comparison chart of sms service providers and their key features to make it easier for you to compare services and prices.